Via Jeff Jarvis
Baristanet and the Star-Ledger are joining to create a cobranded print guide to the Barista’s turf, Montclair, NJ, with content from both partners, Star-Ledger distribution, and shared effort on the advertising.
So a blogger and a newspaper are making business together. Bravo.
Debbie Galant announces the birth today:
Baristanet is again making news in the media world. This time, it’s our partnership with the Star Ledger (yes, the Star Ledger!) to create a print guide to Montclair. Last week, Baristanet founder Debbie Galant and Star Ledger editor in chief Jim Willse spoke about the partnership to a group of newspaper and web editors from all over the world.
The official matchmaker was new media evangelist Jeff Jarvis, who suggested the partnership during his Networked Media Summit in New York last October.
The co-branded 36-page “Explore Montclair” guide will have stories by Baristanet and the Ledger, and even a special Montclair crossword puzzle by Tony Orbach. It goes out to 70,000 readers on May 15. If you’re not a home subscriber, you’ll be able to pick it up at the Montclair Public Library and many other locations (more on that later.)
The ad reservation deadline is tomorrow. If you want to underwrite history, let us know right away.