Resource Guide for Local and Niche Sites: Editorial
One of the goals of the New Business Models for News Project is to help local sites grow into sustainable operations. Toward that end, we’ve identified some of the best sources of information about a variety of editorial topics relevant to running a small website.
The resource guide was compiled by Jordan Shakeshaft and Alex Abad-Santos. Funded under grants from the Carnegie Corporation of New York and The Tow-Knight Center for Entrepreneurial Journalism.
• The Essentials: Who? What? When? Where? Why?
• The inverted pyramid and more basics on how to craft a news story.
• Web writing advice from Debra Murphy at Social Media Today.
• The Art of Interviewing is covered in the this Knight Community News Network tutorial.
• The AP Stylebook is never out of style. The 2011 edition of the journalists “Bible” is available here.
• Credibility counts. How to build trust with an online audience.
• Turn the local coffee shop into your newsroom.
• Learn to love the link.
• Forums, feedback, comments and other tools for interactivity are essential elements for local sites. An overview here and some suggestions on how to improve the quality of discussion in comments section.
• More training modules for journalists from the Knight Community News Network.
Crowdsourcing, Social Media & Partnerships
• The pros and cons of gathering information through crowdsourcing from the Knight Community News Network.
• How to use polls and e-mail surveys to gather community data.
• “Leveraging Social Media for News Sites” is a practical guide to using social media – Facebook, Twitter, YouTube, Flickr, Tumblr, and Foursquare – or both editorial and marketing purposes. The learning module was put together for the Knight Community News Network by Susan Mernit, Editor of the Oakland Local, along with colleagues Kwan Booth, Senior Community Manager, and Amy Gahran, Senior Editor.
• Twitter for Newsrooms (#TfN ) provides resources to help journalists more effectively use its tools.
• A round-up of successful citizen journalism models and projects from sites across the country.
• Look into partnering with a local university.
PHOTOGRAPHY & GRAPHICS
• Learn how to add multimedia storytelling to your site.
• A complete guide to putting photos and graphics on your site from the J-Lab.
• NetChunks lists the five best online tools for easy image optimization.
• Free tools for organizing, editing, cropping, and optimizing photos.
• HyperLocalBlogger explains creative commons licenses and how to find free photos to accompany your stories.
• A picture may be worth a thousand words, but you still need a good caption. Kenneth Irby, founder of Poynter’s photojournalism program, provides some good advice.
• Links to free or low-cost Flash and interactive tools.
AUDIO & VIDEO
• Here’s how to add audio to your site.
• You can check out more audio editing tools here.
• Start your own online talk show with BlogTalkRadio.
• A number of sites offer royalty-free music and sound effects.
• How to shoot, edit, and put video onto your site from J –Learning.
• Here are some options for storing, streaming, and sharing your videos.