WaPo buys ads for their bloggers

Posted on 10. Oct, 2007 by Georgia Kral in Uncategorized

A big sales force (Washington Post) selling ads for blogs and moving beyond it’s old school system? Jeff Burkett of WashingtonPost.com says promoting bloggers on their own property is a unique offering. WaPo not focused on local but national. It’s a cycle, he said. You’re promoting them and driving your traffic up.

The ad part has gone well he said but they have not gotten to the point of doing a great job. “Theoretically” it can bring traffic to both.

Know your audience says Reuters. Compiling demographic info for the bloggers and for the advertisers is something they have taken on.