10:45AM Outside.in's Mark Josephson Gets Hyperlocal

Posted on 23. Oct, 2008 by in Uncategorized

“You can’t put a reporter on a pothole in the current market,” says Mark Josephson. But Outside.in is there.

Consumer demand is not being met because coverage stops on the zip code level. The “new local” has to get to the personal experience: The house, the school, the church, and that pesky pothole that needs to be fixed on your street.

Now that anyone can become a local reporter on the web, coverage has become both personal and portable. Thank God for Google maps. Although Josephson is big on the new GeoTag. Get ths: the GeoTag is attached to a story, so you get the story, the location and every other location that matters to you.

Now news not only goes with you, in some ways, the stories become a part of you. And it’s free.


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