11:55AM – Tom Evslin

Posted on 23. Oct, 2008 by in Uncategorized

You can’t say, “Think how great it will be.”

1 in 100 may becom an active contributor but you’ve got to grow very big before you get a conversation going.

So how do you do this?

Start a network that appeals to a closed and existing group. Sell it a pocket at a time and then aggregate the pockets, like the telephone.

You need to bring an existing community over to the network you are creating as the initial seed so it can begin growing. Magazines and newspapers have a leg up because they already have content.

But what if you don’t have content? He didn’t say.

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