9:56AM – New Structures for News Innovation

Posted on 23. Oct, 2008 by Carl Winfield in Uncategorized

Ed Percell, editor of Telegraph.co.uk, has taken the stage, championing the “Do what you do best and outsource the rest” model.

Percell and Telegraph.co.uk made the decision to focus on content alone some time ago. The rest they left up to Google. Sounds great, but there’s a bigger issue behind this philosophy, such as where to put your money in the midst of a recession.