Archive for October, 2008

Public Support.9 News Batting Averages

Posted on 23. Oct, 2008 by .

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Leonard Witt says gathering money should be a way of sustaining a network.  He points to Minnesota Public Radio as an excited donor base. Osnos says there’s always a tug of war between funder demand for content and editorial independence.  He points to Frontline as an entrepreneurial and hard-nosed news show.  “Recognize that it’s never […]

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Revenue.12

Posted on 23. Oct, 2008 by .

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The audience is not measurable which is a big obstacle when it comes to evaluating competition and how to make a site better. Fred Wilson said to just use all the services that measure “ratings” or hits and to come to the best conclusion possible. Larry Kramer said there can be no improvement in this […]

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Network of Newsrooms?!?

Posted on 23. Oct, 2008 by .

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There’s a focus on linking Newrooms together across the city/state/globe… to exchange ideas… “There’s a public exchange of videos among some stations in Europe,” said  Christiana Falcone, Wolrd Economic Forum, an example of journalist drawing closer to having a network for their newsrooms. Should this be encouraged among journalism organizations in general? Someone responded that […]

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Revenue.11

Posted on 23. Oct, 2008 by .

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Is there money to be made from video? Kramer feels it becomes part of the content but cannot itself be monetized. It could possibly be another ad unit. TV commercials reach audiences more emotionally but some say you cannot think of video separately from online content.

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Public Support.8 Working for the Symphony

Posted on 23. Oct, 2008 by .

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Cohn and Rosen ask the group for a charge they can take back to the group. Tofel, going back to a fee request, says “We couldn’t we pass a law that says if you sell ISP services, you must charge everyone 5 cents a month, and deposit the 5 cents a month in a fund? […]

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Revenue.10

Posted on 23. Oct, 2008 by .

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Paid content? Some feel that the right model for this hasn’t been found yet.

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New Structures for News Organizations (3)

Posted on 23. Oct, 2008 by .

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“How do you pay for the kind of journalism that doesn’t have revenue attached to it?” asks Willse. Edward Roussel responds by saying that you first need to “urgently” reduce the costs from this type of journalism. “It’s untrue that money can’t be made,”  says Roussel

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What consumers want… Networking…

Posted on 23. Oct, 2008 by .

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“The greater the quality and quantity of the content, the greater the audience.” Thomas, Eisenmann, Harvard Business School. People go to google, if they don’t find it, they go to Yahoo The key is to make sure you’re meeting the needs of the audience. That’s what these two giants (Google & Yahoo) are doing. Some […]

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Revenue.8

Posted on 23. Oct, 2008 by .

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The product is more important than the content. If a product can move fast at a low cost, than it has a tremendous advantage over big companies who integrate their online media into their core revenue structure.

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Public Support.7

Posted on 23. Oct, 2008 by .

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Richard Tofel of ProPublica says endowments are a form of public support that will endure. The group debates the merits of temporary projects and pilot projects versus permanent journalism. Tofel points out that cultural institutions like symphonies are supported in the non-profit model across the country.  He says virtually none are operated on a for-profit […]

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