Archive for October, 2008
Public Support.5 NPR continued
Posted on 23. Oct, 2008 by Eliot Caroom.
Peter Osnos of PublicAffairs Books says public radio has defended its editorial integrity better than any form of media, and is now beyond dispute. Adam Davidson pushes back: the niche audience that listens to radio while going about daily activities will diminish. “It’s not that we’re going to be competing with Rush and Rush […]
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Morgan: A significant data economy has been created
Posted on 23. Oct, 2008 by Emily Mayer.
The ownership of data on visitors is tantamount to being a publisher and owning content. Fred Wilson: it creates more CPMS and it’s a good marketing tool.
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Revenue.5
Posted on 23. Oct, 2008 by Emily Mayer.
Obituaries in community papers generate a lot of CPMs. it’s all about different models of aggregation. The person who sells the ad does not necessarily work for the company where the ad is displayed. Larry Kramer: A lot of publishers are scared to disturb their current ad relationships.
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Network Models for News and Media (Why People Join Networks)
Posted on 23. Oct, 2008 by Adeola Oladele.
So why would people join a network? (Mark Josephson – Outside.In) The main thing is that it gives people a sense of belonging that is greater than themselves To help people who wants to be stars to become stars To help people make money with Ads To provide tools to make you better To provide […]
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Public Support.4 The NPR Way
Posted on 23. Oct, 2008 by Eliot Caroom.
“It’s a tough time for us,” says NPR’s Adam Davidson, there will be new cutbacks. “WNYC is now more corporate support than public gifts, which is a first for them, it’s a first for the system. …The biggest thing that’s new is how to monetize non-station distribution. We sort of own the podcast space. We’re […]
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Revenue.4
Posted on 23. Oct, 2008 by Emily Mayer.
Big issue in display advertising is ad networks have few CPMS. There is a little bit of a backlash from publishers toward third party ad networks.
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Revenue.3
Posted on 23. Oct, 2008 by Emily Mayer.
Discussion of cookie-based data. Dave Morgan and Scott Meyer say they sell cookie-based data to third parties.Others say it’s against their privacy policies. Meyer feels the revenues that come out of these shared tags represents a good opportunity.
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Public Support.3 ProPublica Continued
Posted on 23. Oct, 2008 by Eliot Caroom.
Tofel says “one year grants or three year grants are not a way to sustain anything. If you were going to sustain this thing one philanthropy, you would need a very broad base.” Currently ProPublica is funded on rolling 3-year grants from the Sandler Foundation. What is their direction? Tasks: 1. Proving they can recruit […]
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Revenue.2
Posted on 23. Oct, 2008 by Emily Mayer.
Revenue models: data mining, sponsored feeds, Adsense, syndication. Purpose of meeting is to define best prospects for revenue and explore new models.
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Public Support.2 The ProPublica model
Posted on 23. Oct, 2008 by Eliot Caroom.
Richard Tofel says ProPublica is the largest investigative journalism staff in the country, and is entirely funded by philanthropy. Most support comes from the Sandler Foundation, with support from others like the McCormack Foundation. “We’re very cognizant of the fact that we’re making it up as we go along,” Tofel says. He adds that the […]
