Advertising Resources for Local Sites: Shoutback

Posted on 12. Jan, 2011 by in Revenue

Interview by Jennifer McFadden

Describe your product/service.
We provide a white label (private branded) Daily Deal application.

How can Shoutback help local publishers?
We primarily assist publishers by bringing incremental revenue along with new clients.

How do you simplify the process of advertising online for local businesses?
Our automated process allows for custom look and feel while sharing best practices.

Who is currently using your product?
We have numerous media partners ranging from Gannett, Media News Group, Media General, Hearst, Scripps, and others. For a sample site, please look at Sign on San Diego.

How can local publishers increase revenue on their sites?
Analytics and account management assure the best possible chance for success in the market, along with consistency of a definitive marketing plan

What is your revenue model?
There is no upfront cost. Our revenue is dependent on the success of the product.

How does a local site implement your products?
We have adapted best practices to the site in terms of development and usage so implementation takes very little time.

What is your outlook for the local advertising marketplace over the next 2-5 years?
Flash marketing has gone mainstream and is expected to be an integral marketing tool for local advertisers into the future.

What do you see as the biggest hurdle for local advertisers? How does Shoutback address this issue?
Minimize risk and increase their social media exposure. Our platform is a wonderful tool that accomplishes both of those objectives.

Robert Scher — [email protected]
See more advertising resources for local sites.

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