Archive by Author
Morgan: A significant data economy has been created
Posted on 23. Oct, 2008 by Emily Mayer.
The ownership of data on visitors is tantamount to being a publisher and owning content. Fred Wilson: it creates more CPMS and it’s a good marketing tool.
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Revenue.5
Posted on 23. Oct, 2008 by Emily Mayer.
Obituaries in community papers generate a lot of CPMs. it’s all about different models of aggregation. The person who sells the ad does not necessarily work for the company where the ad is displayed. Larry Kramer: A lot of publishers are scared to disturb their current ad relationships.
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Revenue.4
Posted on 23. Oct, 2008 by Emily Mayer.
Big issue in display advertising is ad networks have few CPMS. There is a little bit of a backlash from publishers toward third party ad networks.
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Revenue.3
Posted on 23. Oct, 2008 by Emily Mayer.
Discussion of cookie-based data. Dave Morgan and Scott Meyer say they sell cookie-based data to third parties.Others say it’s against their privacy policies. Meyer feels the revenues that come out of these shared tags represents a good opportunity.
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Revenue.2
Posted on 23. Oct, 2008 by Emily Mayer.
Revenue models: data mining, sponsored feeds, Adsense, syndication. Purpose of meeting is to define best prospects for revenue and explore new models.
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Introductions-Revenue
Posted on 23. Oct, 2008 by Emily Mayer.
As people introduce themselves it turns out some people are more interested in money than what’s on their name tags.
