Archive for 'Paid Content'

The Potential Value of Online News

Posted on 23. Jun, 2009 by .


Here’s a sign that news still has some $ value. American newspaper consumers are willing to pay 68% of what they spend on their daily papers when it comes to online news, a PricewaterhouseCoopers study shows. Whether or not that’s enough to sustain an online-only business model (considering the lack of advertising dollars floating around […]

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About the New Business Models for News Project

Posted on 12. Jun, 2009 by .


We at the City University of New York Graduate School of Journalism believe that the discussion about the future of journalism — as newspapers and other news organizations find their business rapidly eroding around them — needs to be informed by facts, figures, and business specifics. That is why we created the New Business Models […]

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Content you can't afford not to pay for

Posted on 08. Jun, 2009 by .


We’ll start this week with a final thought on last week’s discussion of the various pay-for-content models that were presented to newspaper publishers a few weeks back. At the Neiman website, reporter Zachary Seward posted a transcript of his conversation with Steve Brill, in which the mogul explains some of the assumptions for his forthcoming subscription platform, Journalism Online. The entire thing is definitely worth a read, or a listen, but here is a key passage:

Brill: We were meeting with the publisher of a major, you know, city newspaper, not a national newspaper, but a big city newspaper. And he said, well, what do you think you need to achieve critical mass? I said, in this town, I’m looking at it. Which is to say, this thing that, you know, if you’re the publisher of a newspaper, you know, in a major city, one assumes your, your reporting, especially on local issues, is really the critical mass, especially if you’re the only newspaper in that city.

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The Mutter Variation

Posted on 05. Jun, 2009 by .


Steve Brill was not the only guy pitching a pay-for-news start-up to newspaper executives in Chicago last week. News veteran Alan Mutter was also on hand to present ViewPass, his idea for an industry-owned online advertising network.

Click here for the pitch Mutter made to the publishers.

As Neiman Lab reported yesterday, Mutter’s business plan focuses primarily on boosting advertising revenues by serving ads to match readers preferences and behavior, rather than the content on the page. However, readers will register/subscribe to access journalism from the ViewPass member publications.

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Brill's Pay-for-News Pitch to Publishers

Posted on 03. Jun, 2009 by .


Neiman Lab published details of the pitch Steve Brill is making for paid content yesterday, including a slide show presentation for wooing newspaper publishers. (The slide show is embedded below.)

In his latest venture, Journalism Online, Brill is aiming for an “easy-to-use e-commerce platform”…

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