Archive for 'Uncategorized'

Newsroom: What a fantasy!

Posted on 23. Oct, 2008 by .

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The group is circling around the size of our startup. How big or how small is an efficient local newsroom? Some suggest that we need 130 content managers. Others counter that that’s way too big. How are we going to earn money? Andrew Heyward underlines, that we don’t want to make a fantasy newsroom here. […]

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Revenue.13 continued

Posted on 23. Oct, 2008 by .

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Big companies should become a place for hyper locally targeted ads. Washingtonpost.com has one of the largets DC audiences.

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Public Support.11 Branding and Goodbye

Posted on 23. Oct, 2008 by .

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Cohn asks, what leverage do we have that the conventional news business model doesn’t have? “The idea of filling in what isn’t being done by the major media” is a very fundable area, Rosen says. Osnos says accountability is the most important role of the media, and is disappointed in declines in coverage like that […]

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Revenue.13

Posted on 23. Oct, 2008 by .

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We are at the tipping point in terms of local inventory being advertised on the web.

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Public Support.10 Cost Basis?

Posted on 23. Oct, 2008 by .

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“Every situation where it’s a symphony model and an endowment or the government funds us, we’re worse.” says Davidson.  He prefers to be a “scrappy beast” finding his own funding. Leonard Witt asks about the cost basis.  Tofel says “you could mount an incredible news gathering organization for $3 million a year in a smaller […]

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Newspapers Collapsing… Due to Lack of Adequate Network?

Posted on 23. Oct, 2008 by .

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Private newspapers are collapsing. In some developing countries, having a private newspaper is gold.. an implication of real democracy in its government. But the U.S. is way ahead in the sense that it has experienced its share of having various private newspapers, and now, it’s leading in the reality of the failure of many of […]

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New Structures for News Organizations (4)–Jump the Old Model?

Posted on 23. Oct, 2008 by .

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Geanne Rosenberg (CUNY J-School Professor): Would it be profitable to completely shut down a community newspaper and force the audience to go online? Bob Garfield (On the Media): You can’t because the newspaper has debt and stockholders that need quarterly reports.

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Public Support.9 News Batting Averages

Posted on 23. Oct, 2008 by .

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Leonard Witt says gathering money should be a way of sustaining a network.  He points to Minnesota Public Radio as an excited donor base. Osnos says there’s always a tug of war between funder demand for content and editorial independence.  He points to Frontline as an entrepreneurial and hard-nosed news show.  “Recognize that it’s never […]

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Revenue.12

Posted on 23. Oct, 2008 by .

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The audience is not measurable which is a big obstacle when it comes to evaluating competition and how to make a site better. Fred Wilson said to just use all the services that measure “ratings” or hits and to come to the best conclusion possible. Larry Kramer said there can be no improvement in this […]

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Network of Newsrooms?!?

Posted on 23. Oct, 2008 by .

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There’s a focus on linking Newrooms together across the city/state/globe… to exchange ideas… “There’s a public exchange of videos among some stations in Europe,” said  Christiana Falcone, Wolrd Economic Forum, an example of journalist drawing closer to having a network for their newsrooms. Should this be encouraged among journalism organizations in general? Someone responded that […]

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