Tag Archives: Ad Networks

The New Ad Network

Posted on 19. Aug, 2009 by .


Ad networks have come a long way from those annoying punch-the-monkey banners used to fill remnant ad space. But while innovative networks like Glam Media are continually building new tools and services to connect online publishers with highly targeted ads for their audiences, the majority of them still focus on national advertising paired with the […]

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Calling all Moms (that Blog)

Posted on 02. Jul, 2009 by .


Over the past week we’ve been reaching out to hyperlocal and highly targeted news sites to find out what business models they use to sustain and grow their businesses (see Matt’s post below.) One of the quickest growing trends in blogging these days — along with sports, music, food and local news — is mom […]

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About the New Business Models for News Project

Posted on 12. Jun, 2009 by .


We at the City University of New York Graduate School of Journalism believe that the discussion about the future of journalism — as newspapers and other news organizations find their business rapidly eroding around them — needs to be informed by facts, figures, and business specifics. That is why we created the New Business Models […]

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The Mutter Variation

Posted on 05. Jun, 2009 by .


Steve Brill was not the only guy pitching a pay-for-news start-up to newspaper executives in Chicago last week. News veteran Alan Mutter was also on hand to present ViewPass, his idea for an industry-owned online advertising network.

Click here for the pitch Mutter made to the publishers.

As Neiman Lab reported yesterday, Mutter’s business plan focuses primarily on boosting advertising revenues by serving ads to match readers preferences and behavior, rather than the content on the page. However, readers will register/subscribe to access journalism from the ViewPass member publications.

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Happy Birthday, Baristanet

Posted on 01. Jun, 2009 by .


From Jeff Jarvis, via Buzzmachine. Baristanet, the queen of hyperlocal blogs, is five years old today. I remember well the NJ.com Meetup we held back then to try to encourage locals to blog on our site. I learned an important lesson there. Debbie Galant, the original Barista, said starting a town blog was a good […]

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