Archive for 'Uncategorized'
Revenue.11
Posted on 23. Oct, 2008 by Emily Mayer.
Is there money to be made from video? Kramer feels it becomes part of the content but cannot itself be monetized. It could possibly be another ad unit. TV commercials reach audiences more emotionally but some say you cannot think of video separately from online content.
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Public Support.8 Working for the Symphony
Posted on 23. Oct, 2008 by Eliot Caroom.
Cohn and Rosen ask the group for a charge they can take back to the group. Tofel, going back to a fee request, says “We couldn’t we pass a law that says if you sell ISP services, you must charge everyone 5 cents a month, and deposit the 5 cents a month in a fund? […]
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Revenue.10
Posted on 23. Oct, 2008 by Emily Mayer.
Paid content? Some feel that the right model for this hasn’t been found yet.
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New Structures for News Organizations (3)
Posted on 23. Oct, 2008 by Jennifer Saavedra.
“How do you pay for the kind of journalism that doesn’t have revenue attached to it?” asks Willse. Edward Roussel responds by saying that you first need to “urgently” reduce the costs from this type of journalism. “It’s untrue that money can’t be made,” says Roussel
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What consumers want… Networking…
Posted on 23. Oct, 2008 by Adeola Oladele.
“The greater the quality and quantity of the content, the greater the audience.” Thomas, Eisenmann, Harvard Business School. People go to google, if they don’t find it, they go to Yahoo The key is to make sure you’re meeting the needs of the audience. That’s what these two giants (Google & Yahoo) are doing. Some […]
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Revenue.8
Posted on 23. Oct, 2008 by Emily Mayer.
The product is more important than the content. If a product can move fast at a low cost, than it has a tremendous advantage over big companies who integrate their online media into their core revenue structure.
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Public Support.7
Posted on 23. Oct, 2008 by Eliot Caroom.
Richard Tofel of ProPublica says endowments are a form of public support that will endure. The group debates the merits of temporary projects and pilot projects versus permanent journalism. Tofel points out that cultural institutions like symphonies are supported in the non-profit model across the country. He says virtually none are operated on a for-profit […]
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Networks for Bloggers/Publishers
Posted on 23. Oct, 2008 by Adeola Oladele.
The standard of blogs joining networks have gone down. At first people started blogging because they believe strongly in a cause and feel like everyone should know about it. Today, people blog just about anything. Some Reasons why people blog: (Chris Ahearn – Thomson Reuters) To make money To express themselves To be heard To […]
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New Structures for News Organizations (2)
Posted on 23. Oct, 2008 by Jennifer Saavedra.
There’s agreement on one thing, so far: This new product needs to have journalism that “matters.” However, there’s disagreement on whether this new product is geographically defined, topically defined, or if the most important element is that the product needs to get to the audience that wants it and needs it.
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Revenue.8 How much do brands matter?
Posted on 23. Oct, 2008 by Emily Mayer.
Brands cost money to build, 100 million for thestreet.com. The debate goes on…
