Now Public and Ground Reports Info Session

Posted on 10. Oct, 2007 by .

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Merrill Brown, Chairman of Now Public interviewed by Rachel Sterne of Ground Report

Organized, assigned citizen journalism

We start with mic troubles…

It’s better now and we’re off.

Brown is addressing, “this whole business model question.” Says that Now Public just completed a $10.6 venture capital fundraising effort, not because they’re well connected or have rich parents or are particularly good at fundraising, but because the category of citizen journalism is expanding all the time and there’s lots of interest.

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Broadcast/Multimedia: A Whole New Grammar

Posted on 10. Oct, 2007 by .

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Participants: Michael Rosenblum of Rosenblum Associates; Jim Colgan of the Brian Lehrer Show (WNYC); Mike Sechrist; Brian Conley of Alive in Baghdad; Robin Sloan Current TV.

Moderated by: Steve Safran of Lost Remote

1:26 Safran welcomes the crowd. He has covered convergence media since 2000 for Lost Remote.

1:28 Safran says we have to talk about the money here. “Is there hope for it?”

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What Do We Do Now?

Posted on 10. Oct, 2007 by .

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Jarvis facilitated the discussion on this one. The panelists, listed below, explained that we need new business models, smart ways to pay people, good web design.

Featuring-

Mark Potts of Recovering Journalist and Backfence. Potts said Backfence was the “Paris Hilton of all of this.”

Debra Gallant of Baristanet.com, with 100,000 users.

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Gannett's Story

Posted on 10. Oct, 2007 by .

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Gannett’s Story with Jennifer Carroll of Gannett and MacKenzie Warren and Kate Marymount of the Ft Myers Press
CROWD SOURCING — Ft. Myers enlisting their community in their journalism. Explored how FEMA distributed aid. FEMA was forced legally to turn records over. FMP has the infrastructure to enter the records into their database and turn it immediately over to the public. In the first 48 hours it was up there were 60,000 searches of the database with user feedback indicating what the key elements were.

Sewer project that had something fishy going on. Turned it over to readers to explore, investigate and report. Turned over all their documents to the public for them to try and solve as much as they can.

“Pocketbook issues” hit readers exactly there, in their pocketbooks. So when talking about network journalism, people have a real incentive to go in and dig through documents. But is it possible with non pocketbook issues?

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crowd sourcing…

Posted on 10. Oct, 2007 by .

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Crowd sourcing. Going out, talking to those you cover and running with what they suggest.

Fort Meyers News-Press example of enlisting community….Fought a long costly battle in court with FEMA. Got the records on how the $$ was spent, flowed info into database and turned it to the public by posting immediately. The paper had it and the public had it. The public goes though, chooses which stories to investigate. 60,000 searches in database in 48 hrs.

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International developments

Posted on 10. Oct, 2007 by .

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10:32 Moderator Neil McIntosh of the Guardian kicks the panel off with introductions of panelists:

Adrian Monck of City University of London’s journalism education program. He has launched a collaboration with Sky News developing a group of citizen correspondents and a resource that allows the public to track their FOI requests.

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The people formerly known as the audience

Posted on 10. Oct, 2007 by .

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Participants:

Dan Pacheco, Northwest Voice, John Wilpers, Boston Now; Jarah Euston, Fresno Famous; Dan Barkin, Raleigh News and Observer

Moderator: David Cohn

The panelists talked of their development of user-generated content on the local level, involving those who Barkin called “people formerly known as the audience.”

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WaPo buys ads for their bloggers

Posted on 10. Oct, 2007 by .

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A big sales force (Washington Post) selling ads for blogs and moving beyond it’s old school system? Jeff Burkett of WashingtonPost.com says promoting bloggers on their own property is a unique offering. WaPo not focused on local but national. It’s a cycle, he said. You’re promoting them and driving your traffic up.

The ad part has gone well he said but they have not gotten to the point of doing a great job. “Theoretically” it can bring traffic to both.

Know your audience says Reuters. Compiling demographic info for the bloggers and for the advertisers is something they have taken on.

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reverse publishing? blogs and print working together?

Posted on 10. Oct, 2007 by .

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The local pioneer panelists are all involved in print in some way. Jarvis calls it a “great irony.” Jarah Euston of Fresno Famous sold the site to the Fresno Bee and now the paper includes a page devoted to site content. Is the collaboration between online and print a testament to the inability of the internet to be totally self-sustaining or just the MSM’s desire to stay connected?

Debbi Gallant of Baristanet said she was considering going to paper in order to get more advertising. But she also said she was finding that “the digital game” was becoming the biggest game.

Sending traffic back and forth is suggested. Partnerships between newspapers and sites? Baristanet and the Star Ledger? Gallant said she’d rather be on the front page of NJ.com.

One attendee said being the hub is the most important thing.

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Revenue

Posted on 10. Oct, 2007 by .

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Because even journalists need to eat.

This session features:

Jeff Burkett of WashingtonPost.com: Began from a series of blog posts Burkett wrote addressing the question of how to place advertiser’s content that doesn’t fit on the paper or website of a traditional news organization with its emphasis on reporting timely news. The Blogroll program that Burkett created matches ads with content produced by bloggers who write about every niche under the sun. “The thought is – we need them because they provide quality specific content that our advertisers want and they benefit from increased exposure, so it would be a win win situation,” says Burkett.

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